“So, Thomas, you remember Ms. Kennedy, right? Well she lost all this weight and looks amazing and I’m going to be a coach like her.” “Does she get paid for it?” “Yeah! Her friend just quit her full-time job because she started making more doing it than teaching.” “How do I do that? Ask her to sign me up too.”
This is a conversation I had with my sister right after she picked me up from the airport one day at the end of March and on April 4, 2017 I became a Beachbody coach. To be blunt, I did it for the money and social media experience.
I’m a Marketing major at Hofstra University and I have fell in love with studying this. I loved the creativity it entailed, as well as the analytics necessary to be successful. At the time I became a Beachbody coach, I was taking a Digital Marketing class (which includes a heavy amount of social media). I have never enjoyed a class more; I realized this is the section of Marketing that I want a career in. When my sister planted the Beachbody seed, I couldn’t wait to apply what I’m learning in class and monetize that knowledge.
I quickly set up a Facebook Business and Instagram Business page. I worked hard to brand my pages with logos and cover photos using Canva – I spent my first month as a coach (all of April) creating an image for my coaching pages. I thought that if my pages looked attractive, people would buy from me and I’d be able to sit back and just watch my bank account grow. I didn’t take the training from my upline coach too seriously; I was so overwhelmed by the training pages and notifications from them that I just ignored it and went in with the mindset that “I can just sell this and do my own thing.”
I was completely wrong.
All of the members in the Beachbody training page that Christine Kennedy added me into were women. This is not a problem whatsoever – it was actually amazing to see how motivated these women were (and still are) to help themselves and pass that onto others. However, I felt that I couldn’t utilize the training I was getting because the target market for those coaches was completely different than mine, and that’s when I took it upon myself to figure it out on my own.
Towards the end of May, I decided to buy Shakeology. By this point, I figured out that I need to use the product to sell it. I gained my first customer (my cousin) the day after I ordered Shakeology for myself. Wow! That worked faster than I thought it would. I started drinking Shakeology everyday on June 1, 2017. From there, I was able to get my mom and dad onboard as well. This was awesome! Now, the commission I received from my customers was paying for my Shakeology order. Perfect!
Unfortunately, my customer gain plateaued and I’ve been pretty much stuck in the mud since. For all of June, July, and August, I posted consistently on Instagram and shared those posts on Facebook. I spent countless hours messaging people on Instagram to convince them to buy Shakeology to get the results I’ve already seen. When I stopped seeing success as a coach but was still doing all of this work, I realized that I should start again from scratch and take it from there.
You may be wondering how Beachbody has changed my life besides the stress it put me through. I basically wasted my whole summer trying to build a brand and gain an income through Beachbody. Well, technically it wasn’t a waste because I took the time to learn how Facebook and Instagram’s algorithms work, and gained a following on both platforms. I also started using Shakeology which steered my diet and fitness motivation in the right direction. I discuss this more in my post Shake(ology) It Off. What was I doing wrong? I wasn’t listening to other successful coaches.
What did I do? I started listening to male Beachbody coaches on YouTube on my commute to and from work (I love listening to Caleb Thomas talk about how to be a Beachbody coach). Because I felt like I could relate to these guys more, it put my thought process about my business on a different track and I have never been more motivated about something than ever before. I was focused on the income and just getting, not focused on helping others and giving. Because I’ve seen what Shakeology and the community that Beachbody provides, I have been able to focus on my health and fitness and I would love the opportunity to be your coach and do the exact same for you.
If you’d like to join my challenge group (a Facebook support group of my team members), Get Off Your A$$, feel free to email me at email@example.com. Simply provide your name, age, fitness and/or health goal(s), a link to your Facebook page, and a fun fact about yourself so I can get to know YOU better!
For more information on Shakeology, click here.