My Start as a Social Media Manager and Digital Marketer for CANZ Westbury

I went to Hofstra University for 4 years straight. We, Hofstra students, had the strip of bars for a while and they were awful, but we couldn’t resist going there. Unfortunately, we were left without a place to hang out by the end of my 3rd year as a student there. At that point, I was 21 years old and ready to go to a bar without having any issues. It wasn’t until December 2017, towards the end of my first semester of my senior year, when I found the chillest bar I’ve ever stepped into: CANZ.

My sister got hired and was training one day in December when I decided to pay a visit. I walked in and was immediately drawn to it. It was the perfect mix of a bar and grill; music was bumping and the drinks were great, while people still sat down and enjoyed a meal. It was like McHebes with tables to sit at. Lit.

After a few visits, I wanted to be part of the fun and business. I was a Marketing major and focusing on going down the Social Media Marketing route. I checked out their Instagram and Facebook pages and, to be brutally honest, I was appalled. They were posting low-quality pictures of basically nothing with captions such as, “Holllla!” Not even I could take it seriously. I took it upon myself to contact their management team with an interest in helping out with their social media presence. Within a day, I was asked to come in to discuss a job opportunity.

When I began, I didn’t have much responsibility. I wasn’t given any direction – I was only given the log ins for each of their accounts. I wasn’t getting paid anything but I was okay with it – I looked at it as an “internship” opportunity. I wasn’t even posting for them – I only edited their captions and threw some hashtags on their posts. But because they were still posting unprofessionally, I started stressing out that they’re making themselves look a fraction of how cool the restaurant really is.

The obstacle was they didn’t want to take the one person who was doing their social media off of it. By the end of January, I stopped helping out. I would catch myself laying in bed unable to fall asleep because I was thinking of ideas they could do to make their pages better and I was always checking to see if there were things misspelt. I couldn’t stress out about it when they didn’t even give me any direction or tasks.

A few weeks later, the owner of CANZ Westbury called me in to discuss their social media pages. Long story short, I was hired as the Social Media Manager and Digital Marketer for CANZ shortly after I had taken a step back from it.

Since the beginning of February, I’ve been working on managing their social media accounts and running advertisements through Facebook and Instagram. I’ve learned a lot in such a short amount of time in this role. I’m beyond grateful for the opportunity CANZ has given me – I’m turning what I do for them into my own personal business.

As with any job, there’s always more to learn. I’m beyond grateful for the experiences and knowledge I’ve obtained through CANZ and I cannot wait to see where it takes me in my online business.


Are there any other social media managers or digital marketers reading this? Do you have any tips or tricks to be better than ever at this particular job? Comment below! I’d love to hear from you!

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