My Start as a Social Media Manager and Digital Marketer for CANZ Westbury

I went to Hofstra University for 4 years straight. We, Hofstra students, had the strip of bars for a while and they were awful, but we couldn’t resist going there. Unfortunately, we were left without a place to hang out by the end of my 3rd year as a student there. At that point, I was 21 years old and ready to go to a bar without having any issues. It wasn’t until December 2017, towards the end of my first semester of my senior year, when I found the chillest bar I’ve ever stepped into: CANZ.

My sister got hired and was training one day in December when I decided to pay a visit. I walked in and was immediately drawn to it. It was the perfect mix of a bar and grill; music was bumping and the drinks were great, while people still sat down and enjoyed a meal. It was like McHebes with tables to sit at. Lit.

After a few visits, I wanted to be part of the fun and business. I was a Marketing major and focusing on going down the Social Media Marketing route. I checked out their Instagram and Facebook pages and, to be brutally honest, I was appalled. They were posting low-quality pictures of basically nothing with captions such as, “Holllla!” Not even I could take it seriously. I took it upon myself to contact their management team with an interest in helping out with their social media presence. Within a day, I was asked to come in to discuss a job opportunity.

When I began, I didn’t have much responsibility. I wasn’t given any direction – I was only given the log ins for each of their accounts. I wasn’t getting paid anything but I was okay with it – I looked at it as an “internship” opportunity. I wasn’t even posting for them – I only edited their captions and threw some hashtags on their posts. But because they were still posting unprofessionally, I started stressing out that they’re making themselves look a fraction of how cool the restaurant really is.

The obstacle was they didn’t want to take the one person who was doing their social media off of it. By the end of January, I stopped helping out. I would catch myself laying in bed unable to fall asleep because I was thinking of ideas they could do to make their pages better and I was always checking to see if there were things misspelt. I couldn’t stress out about it when they didn’t even give me any direction or tasks.

A few weeks later, the owner of CANZ Westbury called me in to discuss their social media pages. Long story short, I was hired as the Social Media Manager and Digital Marketer for CANZ shortly after I had taken a step back from it.

Since the beginning of February, I’ve been working on managing their social media accounts and running advertisements through Facebook and Instagram. I’ve learned a lot in such a short amount of time in this role. I’m beyond grateful for the opportunity CANZ has given me – I’m turning what I do for them into my own personal business.

As with any job, there’s always more to learn. I’m beyond grateful for the experiences and knowledge I’ve obtained through CANZ and I cannot wait to see where it takes me in my online business.


Are there any other social media managers or digital marketers reading this? Do you have any tips or tricks to be better than ever at this particular job? Comment below! I’d love to hear from you!

A Personal Letter To Danceworks as My Time As President Comes To An End

“Congratulations, Tom, you are now officially the President of Danceworks Productions.”

Around a year ago today, I was inducted as President of the most incredible club I’ve every known about. For those of you who don’t know what this club does, let me briefly explain. Danceworks Productions is the largest organization at Hofstra University with over 150 member. It is also a completely student run organization. We audition choreographers and select 11-13 dance pieces which will be in our production. A few days later, we hold dancer auditions where these choreographers show their dances and select their casts after a four-hour process. As the semester continues, each dance has an hour and a half rehearsal once a week leading up to the show.  As all of this work is being done, we participate in multiple social events to build a bond amongst the club and the Hofstra community, as well as a handful of philanthropy events where we raise money for various charities. We, as a club, do this every semester (so twice per academic year). There is no other club on Hofstra University’s campus that does all of this – it’s truly remarkable.

From Fall 2015-Spring 2017 I served as the Publicity and Promotions chair. I promoted the auditions and shows through various mediums, as well as designed all of the apparel for those two years. Following this role, I had the privilege and honor to be President of this incredible club. At the point in time I am writing this, I only have around 24 hours left as President of Hofstra University Danceworks Productions President. As I reminisce about my time at Hofstra, Danceworks has been the heart and soul of why I’ve loved my time at Hofstra University.

I’d like to take the time to write a letter to Danceworks – more specifically the members of this club who I’ve grown from because of their footprints left on my heart. If you were in Danceworks anywhere between 2015 to Spring 2018, this one is for you:

Dear Danceworks,

I’ve dedicated three years of my life to you. I’ve sacraficed a huge part of my free time, missing family events, and breaks within the academic schedule to fulfil my responsibilities to you. I’ve been on call 24 hours/7 days a week for years to jump on any situation I may have to mediate or rectify. Yes, most of the time I’ve had to do things at the most inconvenient times when I wanted to do almost anything else, but in the end, I loved every minute of it.

When I started at Hofstra University, I was a commuter. I absolutely hated it and my first semester I wanted to transfer. I looked into it and started talking to friends who attended other schools around the nation. I knew it was best to finish out the year so I sat on the option of leaving to pursue a different experience away from home. When my second semester started, I decided to audition for Danceworks Productions. At that point, I hadn’t really danced since I was 10 years old; I danced like the Tin Man does when Dorothy first meets him at that first audition. I didn’t get into the show that semester, but I wanted to take advantage of the other 66% you participate in. I hung out with you alone at the first social event and from there, everthing fell into place.

Within a month I was offered a room in an off campus house occupied by your members. I couldn’t believe it and I jumped on the opportunity. I continued to participate in anything I could and I even helped with selling tickets at the shows. I knew this club was something I wanted to be part of regardless of what I was doing. This mentality led me to run for Danceworks Productions executive board as Publicity and Promotions Chair. Long story short, I was elected and then re-elected the following year.

As I mentioned before, I hadn’t danced in a while. I wanted to grow as a dancer, as well as a leader of this club. I practiced and focused a majority of my time at Hofstra to getting better and eventually be casted into the shows. After another semester of not being casted, I had the privledge of being selected into the Spring 2016 and have been since. Once I was casted, I focused my attention on diversifying my abilities away from only doing hip-hop dances to eventually also dancing in contemporary and jazz pieces as well.

A few weeks before the elections for my senior year, I decided to push myself even further and run for President. What? I met you as a below average dancer and now I’m going for President of a dance club? This was no where near what I thought my time in Danceworks would lead to. I wanted to create a higher meaning of this club for myself so this was the perfect opportunity. I worked hard on my speech as I did everything involving you up to that point which resulted in my election as Danceworks Productions President.

My time at Hofstra has taught me five things about myself which I would have never learned if I didn’t audition for this club back in 2015. They are:

DANCE

Like I’ve discussed, I didn’t have a thorough background or training in dance. I took the time to listen to my peers in the club and, from that, I gained a better understanding on how to dance and how to look at dance from a technical standpoint. Your members are among the most talented dancers at Hofstra and this made it easy for me to see how to dance properly through observation and immitation. Thank you, Danceworks, for teaching me how to connect my mind and body, which I’ve applied to all aspects of my life.

PERSISTENCE

Many members don’t get casted into your shows, especially their first semester or two auditioning. This is inevitable and dance is competitive, therefore I had to learn how to take the rejection and grow from it. Many people have problems doing this but when you do, there are many more pros than cons. I learned how to take a “failure” and make it a positive. I didn’t get into the show my first two semesters, one of which I was on the executive board for. I could have dropped the club and sought a different avenue to get involved, but, let’s be honest, doing just that shows immaturity and lack of character. I used this rejection to become an even better dancer than I would have if I stopped trying to get into the Danceworks show. Thank you, Danceworks, for teaching me that failure is an opportunity to be better than if I was successful in the first place.

COMMUNICATION

Being on e-board means we are responsible for the operation of a club of over 150 of your members. Inevitably, I have had to communicate with almost each and every person in the club every year for three years. As President, this duty only increased and I had to mediate hundreds of conflicts and situations. This was extremely uncomfortable at times, especially because I’m friends with most of these people. But my time on e-board has taught me to have those difficult conversations and deal with circumstances I didn’t feel comfortable doing. As I dealt with these particular conflicts, I grew to understand I am capable of having these tricky interactions and have an effective outcome. Thank you, Danceworks, for teaching me how to handle conflicts in a mature and effective manner, especially when it involves friends.

 PRIDE

Imagine auditioning for something you worked really hard on for a year and you got shut down twice already. You’d feel pretty defeated. Now imagine you go into the following audition and get casted into, not only one, but two pieces! I didn’t know it then, but the rejection only allowed me to experience exuberance I would have never felt if I wasn’t shut down beforehand. Taking a step away from focusing on the dancing aspect of the club: the kid who had trouble getting into the shows a few times was elected President his senior year. I know back in 2015, no one ever expected that to happen. As I’m creeping on 24 hours left as President, I am the most proud of myself I’ve ever been. I don’t think I’ve ever been proud of myself until this past year as I’ve constantly reflected on my journey in the club. I believe I’m the only male President of Danceworks in history of the club and I think I’m one of a few, if the only, President of a dance club that didn’t have significant training throughout my life. I’m usually humble but I’m unique in this aspect and that’s an honor to say. Thank you, Danceworks, for teaching me to be proud of myself.

CONFIDENCE

Confidence. I’ve been in leadership positions throughout my middle school and high school careers. I have even taken leadership in elementary school when the teacher was obligated to handle a more crucial situation. I know I am a type A personality, but I’ve never been completely confident. Through all I’ve accomplished and grown as a dancer, friend and leader, I’ve been more aware of my confidence as a person. These past few years have put me in the best and worst positions of my life, but I’m still breathing and after careful reflection, I realized that my confidence has sky-rocketed. I’m taking this confidence and I’m in the process of creating my own business. Without this club, I would have never learned crucial life lessons of rejection, failure, success and discomfort. Thank you, Danceworks, for giving me the confidence to set up my life for success and prosperity.

These are only a few things I’ve learned from participating in Danceworks Productions and working my way to eventually become President. You have given me so many opportunities to grow into the man I am today and I’m beyond grateful for the things I’ve learned through meeting such incredible and talented people along the way. The members of this club have pushed me beyond what I thought I could achieve. This is something I will cherish forever and utilize as I take on the real-world post-graduation. I’ve watched this club become better and better each year and as I leave this organization in the hands of Morgan, I know you’re only going to get better. I cannot wait to see the club grow along with the members of this club. Thank you for everything you’ve given me, Danceworks, and continue to do so for as many people as possible.

With much love,

Tom Fraher

To the members of Danceworks who are graduating, coming back next semester or thinking of joining, you don’t know what you have until it’s (almost) gone. Be mindful of what Danceworks is giving you along the way and reflect on what you’ve taken away from this club. The more meaning you give the club, the further you will grow.

 

Breaking Up with my Phone

I ran downstairs to put my laundry in the washer machine at around 10 a.m. the other day.  “What are you doing up so early?” one of my housemates said as I half startled her while rushing to the laundry room.  “I’ve been getting up earlier recently.”

If you were to ask any of my friends about my sleeping habits a month ago, they would tell you I go to sleep way too late and wake up past noon everyday.  This wasn’t detrimental to my success because I purposely schedule my classes later in the day.  However, I’ve been reading about numerous success habits and I’ve come to realize my sleeping habits are damaging to mental health.  I decided to take action and make some changes to my lifestyle to improve my focus and mental stamina.

Throughout my life, I’ve learned that little changes yield big results – jumping into a lifestyle change is never going to work.  One slight change I made to my life was breaking up with my phone and not sleeping in the same bed.  Said without the metaphor, I began sleeping with my phone on my table about 10 feet away from my bed.  This did two things: I couldn’t lay on my phone in bed wasting hours scrolling through feeds and I wasn’t always anxious to check my phone for no reason right before falling asleep or if I got up in the middle of the night.

Until now, I have always had struggles falling asleep.  My childhood night terrors led to my mom giving me Melatonin every night to help put me to sleep and keep me asleep throughout the night.  Inevitably, I grew a dependency to and tolerance against Melatonin.  My only memories of going to sleep up until this point in my life involved laying in bed for at least an hour; tossing and turning to get comfortable and shut my brain off.

To focus on how fast this little habit has transformed my life, let’s look into the past 3 months of my life.  On January 23th, I (most likely) went to bed around 4 a.m. and layed there until I fell asleep around 4:30/5 a.m.  I woke up the following day around 12:30/1 p.m.  This was my usual sleep pattern for the first 3 and a half years of college.

On March 23rd, I went to bed around 1 a.m. (with my phone on my table – more than an arms reach away) and fell asleep around 1:30 a.m.  Although I was watching some Mad Men, I fell asleep easier than I did 3 months prior.  I woke up from this particular sleep at 9:30 a.m. (30-minutes before my alarm goes off).  It was my off day from the gym so I decided to read a little before getting up and taking a shower.  Over the past few weeks, this has evolved from a rare night’s sleep to a reoccuring habit.  I naturally get tired around midnight and fall asleep before 2 a.m and I get up before my 10 a.m. alarm everyday.  This gives me time to wake up, read and/or go to the gym, which makes me feel way more energized throughout the day, before I go to class and get work done for my job.  It’s been an incredible little habit that has transformed my lifestyle completely.

This is only one habit of a few that I changed to fix my atrocious sleeping schedule to match one of a (almost) normal human being.  I’ve also forced myself out of bed everyday by 10:30 a.m. with a 10 a.m. daily alarm.  This has trained my mind to turn on around the same time everyday, thus waking me up naturally without the use alarms.  It is the best waking up every morning feeling awake without an obnoxious alarm, rather than waking up and fighting with everything you have to get your head off of your pillow.

Do you have any tips or tricks for better sleep or to change your sleeping habits?  I’d love to hear them.